I took an online assessment earlier this year. Next thing I knew I was signing up for a years worth of personal coaching. I am glad I did. It was a worthwhile program. And I did learn more about myself with the assessment. The company I signed up with more than likely used an assessment generator online tool to create the assessment.

An assessment can be called a test or a quiz or a personal survey. Whatever you choose to call it, the real purpose for it is to promote your business or service in an effective and cost and time saving way and to provide important feedback to the participant.

Let’s say your company specializes in time management coaching. You provide a test on your website, or assessment, asking people how they plan their day, what type of time planner they use, how many breaks a day they take. When they get a response to their answers, you will be able to tell them they need help in certain areas of time management. When you call them to discuss their results you can focus on those areas of need.

People like the idea of interacting with your website. So they take the assessment. But first they have to submit their contact information to take the assessment. You now have their email address to add to your list or to contact them.

People will have their answers tallied by your assessment tool and they will get the results of their test. You too will also have the results of their test. You will also have their email and name.

You contact them. Remind them of the assessment they filled out on your website and ask if you can go over the results with them. They now are getting a personal assessment review and follow up for free.

Selling is about need fulfillment and when you read their assessment answers you will quickly know their need. You can then match those to your product or service and be on your way to a sale.

When I took my assessment offered by this particular company I was identified as needing help in time management. So when the sales representative called, that is what his pitch centered on. If you are in sales, and if you have a website business, then you are in sales. You know that the time and effort involved in finding the hot button of your prospect is time consuming and also challenging.

You will have the same advantage with your sales calls. Knowing what to say and when to say it… It is almost like reading your prospects mind. But you do not have to, he or she already shared with you what is on his or her mind.

Assessment generator online tool handles the actual test, or assessment and determines the scoring. You can determine what to ask on the assessment and what results will be generated back to your prospect. It is a wonderful way to help not only build your leads list but to help people learn more about themselves and of course to learn about your product or service and how you can help improve their lives.

I signed up for a personal business coach and the way the company I signed up initially obtained my contact info was by providing me an assessment to take. They surely created this promo with an assessment generator online tool or lead generator .